Alok Vedi

Zebi

Zebi is a company which offers blockchain services. To increase the traffic, We advertised on specific websites, which are popular among cryptocurrency enthusiasts, and on Facebook, Reddit, and LinkedIn.

Task

To raise $10 Million through Initial Coin Offerings (ICO). ( ICO: Raising capital by selling new cryptocurrencies to investors. )

  • Strategy

    I targeted online promotions through platforms sorting out specific age groups and Ad types.

  • Client

    Zebi

  • Result

    ₹1,20,00,000 saved. The cost was only ₹6.04 per click.

SOLUTION:

I designed targeted online promotions through platforms such as

  • Facebook
  • Reddit
  • LinkedIn
  • & Google

I Sorted out specific age groups from 24-44 years and showed them different types of Ads like Display Ads, Website Click Ads and Post engagement ads. Not only that, we advertised on the following website,

  1. Coinmarketcap.com
  2. Coindesk.com

These websites are most used by cryptocurrency enthusiasts who would be interested in our ICO.

 

RESULT:

I achieved the goal of raising 10 million USD through the ICO while saving  ₹1,20,00,000.

I achieved the following results,

  • 92,17,807 impressions
  • 68,373 clicks
  • ₹ 6.04 was the average cost per click
COLLABORATION

Get closer to the big cats.

Say hello

I worked with the Big cats, knowing how they operate to stay in that position. I’ll help you get there.

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