Alok Vedi

Nutribears Gummies

Nutribears Gummies is a USFDA-approved pharmaceutical company. To increase the company’s revenue, I designed brand partnerships with various marketplaces, which resulted in a hike in brand recognition and revenues.

Task

To maintain SOV and Increase the revenues. ( SOV: Share of voice measures the percentage of media spending by a company compared to the total media expenditure.)

  • Strategy

    We onboarded the brand though brand partnerships on significant marketplaces, including CRED, 1mg, Swiggy Instamart, Jiomart, Amazon launchpad and Nyka.

  • Client

    Nutribear Gummies

  • Result

    12+ platforms contributed to sales, which increased revenue by 110% year-over-year.

TASK:

Share of Voice is a key concept in advertising, especially for publishers and advertisers, where competition to get noticed fierce. Advertising agencies and publishers always strive to increase their voice share, control costs and maximise the return on their ad spend. So, the task was to maintain SOV and Increase the revenues.

( SOV: Share of voice measures the percentage of media spending by a company compared to the total media expenditure. )

SOLUTION:

We brought the brand onto some of the most prominent marketplaces, including CRED, 1mg, Swiggy Instamart, Jiomart, Amazon launchpad, and Nyka. With bid adjustments, our media campaign structure on Google and Amazon made sure that we had,

  • 95%+ SoV on branded campaigns and
  • 70%+ SoV on generic campaigns.

RESULTS:

4 out of the 8 ASINs ( Amazon standard identification numbers) had Amazon’s choice for over 12 keywords on Amazon. We created WhatsApp campaigns for abandoned checkouts, which resulted in existing users making repeat purchases, accounting for over 20% of all sales. The total revenue grew by 8%.

I achieved the following results,

  • 110% increase in revenues year-over-year
  • 12+ prominent marketplaces contributing to sales
  • 17% decrease in cost per acquisition of customer
COLLABORATION

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